We know salesman do marketing, big cooperation does it too and even the ice cream seller 2 streets away knows about marketing something. This indicates that you don’t need a marketing to be one, but a good marketer has far more value beyond his or her marketing degree.
The fact is, we all need to do marketing. We all have a brand to maintain and develop and later sell it. But most of us never realize we actually do it everyday. Yes the brand is call ‘ME”.
Everyday our actions reflect ourselves. We go to school in hope that we can add some value or extra features into us. After graduating, then it is the time to sell. The common misconception is, a degree lands u any job that u dream off. That is true to certain extent, because it makes you get your first job easily. After that, it won’t affect your career path as much. So does this mean if you don’t have first class you will only get something awful? Most likely not, only if you demonstrate to you interviewer how silly to hire a 4.0 over me. That is when multi-skills comes in.
Multi-skills doesn’t mean having double degrees. It means others capabilities. For instance, if you are applying engineering profession, when you demonstrate your high EQ( which could work under pressure) or high team dynamics, you will probably smoked other competitors. Ask yourself, how much you know about team dynamics and leadership?
A multi edges sword is far more deadly than a single sharp point. The new workforce is needed to be versatile. The thing is, if you are really good in one thing only, it simply means you can be dispensable or replaced. But if you are versatile, it will be cost ineffective to be simply replacing you. I am not saying forget your first class honor, it is enough to get a decent GPA, provided you have other capabilities.
Study hard get a good job at a big company really not the big thing now. Study wise, get a job, save money and have income automation and liberate from the workforce before retirement age should be our new motto. I always find it pathetic that we study like a bookworm to get a decent degree and after that work like a machine to get a decent paycheck. It seems endless and by the time we realized we spent so many times doing something that we don’t know why we are doing it, it is often too late.
My point is, start adding value into your own brand “ME”, and learn how to market yourself. Then you could get a job that you really want and not doing a job because you have no choice. Be wise doesn’t mean we have to be like everyone else.
